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Creative Presentation Ideas to Wow Your Audience

September 17, 2019 by Mandy

With a great presentation, you can inspire, inform, or motivate your audience. You can change minds and get what you want.

But, a bad one can be forgettable and boring. You could even lull your audience to sleep.

No matter your topic or end goal, your presentation won’t be successful without your audience’s attention.

Luckily, you don’t have to be an expert graphic designer or famous speaker to make a great presentation. Read on for the presentation ideas that will make your audience sit up and listen.

Tell a Story

An anecdote, a memory, or a personal experience will make your presentation more entertaining for your audience. It will also make it easier for them to remember the information you share.

In fact, information that’s part of a story is 22 times more memorable than the same information told without a story. The idea is that a story combines facts and emotions.

Memories with emotional weight are usually easier to remember. You can apply this same type of thinking to your presentations.

Create a Three Act Presentation

People love things in groups of threes. Stories have beginnings, middles, and ends. There are three blind mice, three bears, and Goldilocks.

Information that comes in groups of three is simple, memorable, and impactful.

Even if you’re sharing complex information, it will be easier for audiences to follow your presentations if they’re divided into three sections.

You might also find that a speech divided into three sections is easier to deliver. The three-act organization can be helpful if you’re prone to rambling or if you’re nervous.

Use Some Humor

If you’ve ever listened to an awkward or boring presentation, you might’ve felt tension in the room. A tense room makes everyone in it feel uncomfortable. Including the occasional joke will help break the tension.

But, don’t worry if you’re not good at telling jokes with punchlines. Instead, try to add in a funny (but relevant) photo or make a humorous observation.

Plus, after a laugh your audience will probably feel more inclined to listen. They’ll appreciate that you’re trying to connect with them.

Use Visuals to Explain Your Presentation Ideas

Be mindful of the amount of text you put on your slides. It’s better to use charts, photos, or graphics to complement your talking points.

After all, it’s difficult to read while someone is talking. If you’ve ever tried to watch a movie with subtitles or read a chart on the news, you’ll understand.

Overwhelming your audience with text to read will only frustrate them. They’ll have a harder time paying attention.

Presentations with good visuals will help the audience feel more engaged with what you’re saying.

Create Your Next Presentation Today

Creating a great presentation is no small feat. It requires a lot of preparation, brainstorming, and careful thought.

With a few creative presentation ideas, the right design, and a little preparation you’ll be able to deliver your speech.

For more inspiration, be sure to check out our articles on business.

What to consider when constructing a concept test

August 30, 2019 by Mandy

Source: Unsplash | Teemu Paananen

Concept testing is a key part of the product development process. It is the first time, after a large amount of creative input, that a concept is shown to the public for feedback. It’s crucial because it’s the first time an idea has had to survive outside of the company that created it. Feedback can often be unexpected in many areas, and can raise some serious questions about the future of a potential new product. Yet, it is crucial for the product development process. This combined with the creative process creates the foundation that a product can be built on. In this article, we will look at what needs to be considered when constructing this process. Touching upon how to learn from the previous step, and the key factors of concept testing.

Firstly, look back at the creative process. Ask yourself where problems occurred and possibly not resolved. The creative process could have been stalled by groupthink or other phenomena, public feedback is a great way to break through this groupthink, or at least see more clearly where it has happened within the process.

There are two main factors to consider when constructing the actual concept test itself. The structuring of the questions, and who will be surveyed. Firstly, surveys have to be constructed in such a way that there’s no biased weighting to the questions or the process that surrounds it. This means removing concepts of the brand and company that are related to the concept. With no mentioning of the brand/company within the question, there’s also a number of techniques that can be implemented to help ensure your questionnaire is free of any bias. To help with this, it can be worth considering outsourcing this process completely. This might be your company’s first time going through this process of product development. If so, then you might not have the adequate procedures set up to ensure the complete survey is free from bias. Plus, the specialisation of these market research groups can ensure the right questions are being asked.

Those who are being surveyed need to accurately represent your target market. It might be the case that your brand already has a general target market. Or it might be the case that understanding the specifics of the target market is something that could be answered within the creative process. Whether or not the target market has been specified by the brand or creative process, surveying a broad range of demographics can further help to identify the true target market.

10 Things Need To Know Before Hiring A Video Editor

July 17, 2019 by Mandy

You might need to outsource video editing in order to create an eLearning course at times. But it can get you a little headache when you’re looking for the right video editor. I have had a lot of clients that come across to me with a bunch of issues that showed up in their previous experience with editors. The most common issues are like, they were dealing with more than one editor, or the delivery did not happen on-time. Sometimes the clients also can’t get to manage a well-labeled budget, also they run out clues what deliverables to look for in a video. These things are really very depressing because you’re staying in a budget and you got a tight deadline. So how do you choose the right video editor for you?

Well, today in this article, we will talk about ten things to know before hiring a video editor. So tighten your seatbelt and let’s begin the journey.

1. Relevant Work Samples

I don’t understand why a lot of people still don’t care to see the relevant works of an editor. It doesn’t mean that an editor has great experience in working with other clients just because he made a great Facebook Promo. If they don’t feel free to share relevant works with you, then you should at least you should offer them some samples of the videos that you like. It will help them to create something looks alike with similar video footage, photo, music, graphic, and voiceover.

2. Client Testimonials

If you’re hiring a video editor and he is experienced enough, then he will be able to share with you at least 3 rambling client testimonials. People are very careful nowadays, and they are likely to share feedback on the editors and editors like to showcase them on their website. Look for the feedback and if you don’t see them, be aware.

3. Particular Budget Breakdown

It needs to combine a bunch of components into a final delivery when you create a video. These elements will cost you a good amount of money and they vary quality levels. These expenses ought to be determined, in advance, so you’re not left with an unexpected bill toward the finish of the project. You can ask for elements such as scripting, royalty-free footage and photos, music, graphics, voiceovers, and so on. You should have a clear payment term in the end.

4. Instruction On The Filming Process

If you want your editors to be prepared and work efficiently and quickly, then let them know more about your shoot. Feel free to ask them for instruction on video formats, audio recording tips, and green screen lighting. He is an expert in this area, so if you make use of their knowledge, you can save a lot of your time and money. In fact, it helps to run the editing more smoothly without any errors.

5. A Solid Deadline

The Deadline is very important. A professional video editor will have a specific completion date to complete the task. If your editor shies away from deadlines, then consider this matter. You also have to schedule your video review periods. It’s okay to take two days to give feedback. But remember that, if you delay the process by yourself, it will affect the entire process and your editor will get the chance to be lazy for the delivery.

6. Video Review Process Procedure

Reviewing and rating are one of the most important parts of the video creation process. You can make this phase easy and seamless only by hiring a great editor. You should ask them about the process of sharing the draft videos and the notes. It’s ideal to ask them how many revisions you can go through. Generally, the editors provide 3 revisions. Check for this thing on the paper.

7. Final Delivery Assets

You have to make clear about the final delivery assets in the budget breakdown. No matter what size you are using for publishing but you need to make sure that the editor provides you the best quality resolution versions. Because they are very effective when you need to transcode the video in various forms.

8. Duration of Storing The Raw Footage

You might still want to re-edit the parts of your video more, so it’s not over yet once the editing project is completed. So it’s better to ask the editor to provide you the project files of video editing.

9. Video Publishing Assistance

The good ones will include the assistance of video publishing. You might underestimate the number of tasks included in publishing. You don’t know that it takes multiple steps to be completed while publishing videos to a site like YouTube. So it would be a great help for you if you ask them out about the video publishing assistance.

10. Background Music

Music is like the wings to a viewer’s mind. It can take your video to the next level. Also, it can totally spoil it. You have to keep track of the quality of music that your editor uses in his videos usually.

I believe that you can be able to hire a video editor as per your needs with the help of this guideline. Choose an editor very carefully if you’re willing to spend a lot of money. Your editor should possess all the qualities you are looking for. Just be enough confident and get on with your research.

5 Emails Every Marketer Should Send

January 8, 2019 by Mandy

Source

When it comes to marketing, we all know that email marketing is one of the most popular. Not only is it engaging, fun and informative but it can be created to genuinely focus on your products and services and bring clients back to your website time and again. If you’re just starting out in the email marketing world, here are five emails every marketer should send.

The Welcome Email

The welcome email is one of the most important you will ever write to a prospective client or customer. It needs to be fun, chatty, engaging and makes the person want to take the next step to subscribe or go to your website to purchase an item or service.

Regular Newsletters

These will help keep your customer base engaged with your business. They can be fun and engaging as well, using small blurbs of text to not be overly wordy. People want newsletters with small chunks of easy to read, informative text that gets them up to date on what they want.

Updates To Existing Clients

Letting current customers know what’s going on with your business is one of the most important ways you will make and keep revenue coming into your business. Current customers will want to know when you have new products or services available.

Testimonials

Make sure to check before using client testimonials and share these periodically either as part of a newsletter or as a standalone email to remind new and existing clients of your great products and services.

Surveys

Survey emails are a great way to measure the benefit of your company and how well you’re performing according to your customer base. Offer up a small prize for sharing insight, such as a coupon for a percentage off their next purchase or the like.

There you have five emails every email marketer needs to send to create a great marketing campaign and ensure you get and retain customers for years to come.

A background check by CheckPeople will ensure you hire the right applicant

November 1, 2018 by Mandy

Get a background check by CheckPeople to ensure that you hire the right person for your team. Increasing employment rates, a snowballing number of forgeries and a dramatic increase in work related fraud mean that more and more employers are getting credit checks before they employ new members of staff. This is not only to protect their business assets but also for the safety of their other colleagues to whom they have a duty of care. It has been proven on timeless occasions that this can have very good benefits for businesses.

There are varying different levels or types of employment screening and here we hope to explain them all. The first is pre-employment screening which will unearth some of an applicant’s past history and will check that they have been truthful regarding employment history and education accomplishments. People often think that embellishing their educational achievements and missing out the odd job here and there is what everyone does on their resume or job applications and therefore checking the information is a very sensible thing to do. People can even forge certificates in this modern technological age.

The next type of check is the check from criminal history this is carried out to avoid any future problems for the business and to ensure that the potential employee is not put in the face of temptation. It also aims to keep your customers and other employees in a safe and secure position and not cause them any threat of harm. This is why the sex offenders register is checked along with any crimes including violence. If you do not do this check and then an incident occurs, you as the employer will be held responsible for anything that may happen to your business or a member of staff and that is a very big responsibility that can affect lives of the staff and their families. You could also be taking through a lawsuit as a consequence of what happens if the victims or their families do not think that you showed due diligence in protecting the other employees.

Some companies will take this further and will drug test new applicants to ensure that they are not a substance abuser, again this is a steadily growing phenomena and therefore employers who want to keep their business drug free are carrying out such tests.

Some companies will get identity checking companies to verify an individual for them so that they are confident that they are hiring the right candidate and one that will not bring them issues. These companies will then carry out the criminal checks, on a federal and national level as well as a Country level. They also have the ability to verify the authenticity of the applicant’s qualifications stated and previous job history. They can also look into an applicant’s credit report, they may take a look at social media, some people document their whole lives on there, whether it be in comment or picture format. All of these tests then come together to form a picture of the candidate and give you the option to decide whether or not you think that they are right for your business.