Nowadays, no one depends on their job alone as their source of income. Inflation has made the cost of living more expensive, from the food that we eat and the clothes that we wear to the gas that fuels our cars. This makes our salary insufficient to cover our daily expenses, much more so when we have a family to raise. Some take extra work when they have spare time. Others start their own online business to sell stuff. Whether it’s makeup, clothes, or toys, having an online business is also a serious job. For moms who plan to have or have started an online business, this article is for you. Learn to improve the visibility of your business through social media and bazaars. Remember there is plenty of competition out there. Try to be as unique as possible in getting your business noticed or else you will fade into the background. Convert your new customers into loyal followers with these tips.
Memorable visuals
It is important for millennials to like the aesthetic of anything they want to buy. Some prefer a cute, Korean- or Japanese-inspired pop feel to their products. Others like an all-black, Gothic design or a sleek, minimalist look. This should apply to everything they will see on your site or page. If you attend a bazaar, your rollerbanners should also show your chosen theme. But to get to this point, you need to know who your target market is first. Then, research what you think they like. Once you figure this out, it’s time to put your ideas into art. Be careful when implementing your visuals. Too many elements might put off potential customers. Keep your design pleasing to the eye as much as possible.
Interesting content
Beautiful visuals are meaningless when your copy is boring. Continue the theme you have even in the text on your site or in print. Make sure that your message is in line with your target audience. Keep it short and sweet at all times. People get bored with text-heavy rollerbanners or Instagram posts. It’s okay to spice things up in your delivery, but make sure you still get your message across. Using high-sounding or provocative words can drive away new clients. Going for a light, approachable, and informative tone is the way to go.
Healthy engagement with the customers
Good customer service will always make customers come back. People will ask questions about your products. The way you answer them is crucial.
Using clapbacks can be a polarising strategy. Clients will either love you or hate you for it. Do not be too sassy when replying to queries. Keep it balanced. Give the answer in a nice and witty way.
It’s going to be difficult at first to start an online business. But identifying what your brand is all about will make it more noticeable. After all, it is what you present to your audience. Make it a worthwhile and beautiful experience for them.