Business Archives - Serendipity Mommy

Internet presence to take the World Wide Web by storm

June 19, 2020 by Mandy

Having a website is a great start to making your way into the online world, but with the growth of online-only businesses, your internet presence will be futile if you don’t expand it.

Businesses from all manner of industries have hired web developers to help the manage their online presence in the face of competition which sits in the thousands. Digital agencies use numerous strategies to help improve and maintain your websites online ranking.

Some of the ways to improve your website can be done by yourself but others require a specialist touch.

Double and triple checking

Naturally, you are an expert of your industry, products, and services, but it’s worth remembering that your online audience isn’t.

Getting through to your audience is going to prove difficult if they don’t understand what you’re trying to tell them. Be sure to use sophisticated but not overly complicated language so your website seems friendly and inviting, instead of leaving them bewildered or driving them away.

The brilliance of hiring a digital agency to write your content for you is that they used industry targeted keywords and keep it comprehensive from an outsider’s perspective. What’s more, is that they will double and triple check your content so you’re always going to look professional.

All round service

With so many elements to consider when you’re internet presence is just beginning, it helps to have it all in one place so you can keep on top of your progress.

A digital marketing firm can specify the service you get directly to your website requirements. Whether your require website design from scratch, Search Engine Optimisation (SEO) or social media management, a web developer can offer you all or just some of those services, alongside expert advice which you may not have realised can boost your websites performance.

They also provide the safest hosting packages so your website data is always under lock and key from potential hackers and other fraudulent opportunities that can occur online.

Be sociable

Promoting your website efficiently can be difficult when you’re also running a full-time business. Starting out with a digital agency will see you saving hours or even days of content creation for promotion of your website on social media as well as taking the time to accurately access who you’re trying to target online.

A digital agency will embark on a thorough research process to uncover your target audience based on location, age, gender or even recent users. The agency will use this information to form specific content which those demographics will be inclined to view. This can be imagery, blogs or articles which keep your audience inform your audience of your businesses and recent developments in your industry.

Get better online results

Reaching the top of the search results ladder on Google can seem like an unattainable task if your internet presence is new.

Digital marketing agencies can give your company a head start in competing against the competition. A team of expert developers will work hard to consistently drive your website or social media to the ranking position they need to be at to be bringing in swarms of traffic and conversions (sales).

Stockport web design firms have a team of creators and analysers with years of industry knowledge behind them which can be used on your website and therefore make your business grow. Responsive web design is the fastest growing technique used by businesses to get the results they want from their websites and to leave them enough time in the day to concentrate on their busines.

To reap the benefits of having a website for your business, reach out and invest in a digital agency.

10 ESSENTIAL ITEMS TO START A BEAUTY SALON

May 1, 2020 by Mandy

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If you have a passion for makeup or hairstyling, opening your beauty salon is a great idea. It will allow you to pursue your passion with an entrepreneurial agenda. There’s something truly magical about being able to turn your passions into a well-paying career. It enables your artistic freedom, and you can continue the process of learning and experimenting without financial woes.

However, to make your beauty salon a successful venture, you must think like both: an artist and an entrepreneur. All kinds of businesses are the same in the sense that they require strategizing, organization, and planning. You can support your artistic passions by setting realistic milestones and carefully erecting a profitable beauty salon.

First and foremost, you must make a list of all the items you need to start your beauty salon. Naturally, you want to establish an image of luxury and high-end quality. It requires you to invest in a wide range of products and tools. As a makeup maestro and hair specialist, your customers will expect you to offer the best of products and brands.

Here we will walk you through all the essential items you need to get started with your venture.

1. ADMINISTRATIVE SYSTEMS

You must prioritize the items that are most significant for the operational success of your business. You have to invest in an efficient POS system and register. It will allow you to schedule all the appointments and track your sales. The administrative equipment also includes necessary office supplies, a reception desk, phones, and other items. It is highly advisable to invest in innovative software to schedule and track appointments.

2. PRODUCT CASES & SHELVES

Beauty salons have a fabulous display of high-end products that attract their customers to avail of certain services. If they like the product display, they will be eager to book a facial or even a foot massage. You need assorted shelves, wall-mounted racks and cupboards to organize your salon supplies.

3. SEATING & DÉCOR

A beauty salon needs to exude a voguishly charming vibe that is dripping with glamour. Your décor is a significant part of your brand image. So, be sure to invest in creating an appealing seating arrangement. You will need comfortable couches and sofas for the reception area and other parts of the salon. You will also need nestling tables, center tables, and coffee tables, alongside magazine racks and wall art. Adding some plants to the décor is another fabulous idea.

4. UNIFORMS & GEAR

The costumes of your beauty experts and staff members is another crucial aspect of your brand image. You need a well-coordinated dress that is appealing and also offers protection against spillage and chemicals. You will also have to invest in gloves, towels, and laundering equipment.

5. SALON STATIONS

Now, this is always a significant investment for salon owners. You need to invest in salon chairs, mirrors, vanity tables, lighting, and other equipment. The chairs need to be selected carefully, and you must prioritize the comfort of your clients. Be sure to pick out chairs with built-in footrests and height adjustability features that offer more significant support.

6. MAKEUP EQUIPMENT

If you intend to market your makeup services for weddings and events, you need to prepare to impress. Clients expect makeup maestros to armed with the latest product offerings, and they are willing to pay more. So, focus on accumulating products and brands that are highly coveted by consumers. You will need several sets of makeup brushes and a series of foundations that flatter every skin color. You will also have to shop for multiple eye shadow palettes, lipsticks, and a wide range of other items.

7. HAIR STYLING EQUIPMENT

If you are planning to offer high-end hair services, you need a wide range of products and essentials. You need to invest in multiple shampoo bowls with adjustable chairs that can comfortably accommodate your clients. You will also have to invest in different hair styling and heating tools, such as hair dryers, curling irons, straightening irons, and more. Hair clips, combs, hair-cutting capes, brushes, and other styling equipment will also be required.

8. SUPPLY CARTS

Supply carts that can roll around the room are the ultimate style saviors. They help you stay organized, and they save a great deal of time. These sturdy and style-savvy carts can be rolled around the salon, offering your stylists easy access to their tools. Be sure to invest in at least three or four supply carts for efficient organization.

9. MANICURE & PEDICURE STATIONS

All beauty salons offer manicure and pedicure services, and these require a wide range of equipment. First and foremost, you will need manicure stations that come with built-in racks and storage compartments. You will need comfortable pedicure chairs or couches that offer an integrated plumbing system that heats the water.

That will allow your clients to enjoy relaxing foot baths with hot water. Many luxury pedicure systems also offer foot massages, creating a more sublime experience for the clients. Aside from the stations, you will also need a wide selection of nail colors, manicure and pedicure equipment, and more.

10. COMFORTABLE MASSAGE BEDS

If you intend to offer luxurious spa-like massages and facials, you will need to invest in comfortable beds. These can use for a wide range of services, including massages, waxing and more.

FINAL WORDS

These are a few of the essentials you will need to get started with your beauty salon. However, the beauty industry is rapidly evolving and introducing new products. As a beauty maestro, you will find yourself continually procuring new equipment and products to improve your services. Therefore, be sure to focus on staying organized and prioritizing your needs.

OPEC’s Influence on the International Oil Market

April 22, 2020 by Mandy

Many of the world’s biggest oil companies are part of a group named the Petroleum-Exporting Countries Organization (OPEC). Since 2016 on, OPEC and other leading oil-producing nations, the non-OPEC, created a more efficient group, which has the OPEC Plus concise name. The goal is to monitor the price of crude oil as the precious fossil fuel. OPEC+ manages about 50% of world oil supply and nearly 90% of confirmed oil supplies. They have a significant effect on oil markets. Throughout the long run, the capacity to control oil markets has been weakened primarily by limited conditions than those of OPEC+.

Note: If you’re interested in trading this precious commodity, more information can be found at this Plus500 crude oil page.

Oil Price and Supply

As a community, OPEC member states collectively agree on how much petroleum can be distributed, which has a direct impact on the global demand for ready crude oil supplies. As a result, OPEC affects the world oil markets and aims, of course, to keep it relatively elevated so that productivity can be maximized.

OPEC+ agreement to curb production also contributes to an imminent rise in oil prices. In time, the price rises to the point that is typically lower because production does not decline or demand is changed dramatically.

Market Forces

OPEC annunciations will briefly affect the price of oil by modifying standards. In the end, the supply and demand factors are deciding the market equilibrium. Another illustration is the reduction in OPEC share in the global petroleum supply, with additional supplies from outside nations, including the U.S. and Canada being altered.

In March 2020, Russia, the world’s second-leading export country and probably the second-important operator in the recently formed OPEC failed to reach an agreement on reducing output to stabilize the price of oil, as an original OPEC member along with a major exporter and a hugely important oil market. Saudi Arabia has repressed dramatically by improving demand. This rapid rise in production emerged at a period when the world is struggling with COVID-19 pandemic and global demand for oil decreased.

Oil markets plummeted in the spring of 2020 in the wake of a COVID-19, the global pandemic. OPEC and its partners committed to major market stability reductions, but they have declined to weaker rates for 20 years.

OPEC and COVID-19

As a result, OPEC+’s aim is to maintain oil prices at a higher level than required, by supply and demand law which is overruled by the economy, which is the ultimate arbiter of prices. In addition to proving that market influences, particularly in free economies, are higher than any monopoly, this episode also lent credence to the idea that the interests of individual countries are going to overpower government policy. Crude oil costs roughly $30 a barrel from 14th April 2020, unlike the previous year, a level not seen since 2004, while WTI Crude oil costs $20.5 per barrel, a level not seen since 2002. As of 21st April 2020, Crude oil barrel went into the negative and caused mass destruction of countries whose economies are oil-based.

4 Tips For Starting A Home-Based Business

March 20, 2020 by Mandy

Are you thinking about starting a home business? This is something which many parents are now doing, and it is easy to see why because it allows you to have a stream of income while still being able to stay home and look after the kids. This can give you a great work-life balance, and many people find that starting their own company can be good fun and highly rewarding. It does also pose a few unique challenges, so here are a few tips to succeed with any home-based business, which will hopefully allow you to enjoy all the benefits that this can bring.

1. Separate Personal & Professional Life

One of the biggest challenges that running a home business presents is separating your personal and professional life. You need to have a dedicated area in the home purely for work, to keep the same schedule each day, and to avoid distractions while working. If the kids are home, then you may need to supervise them, and you might want to consider having a more flexible schedule (one of the perks), but it is a good idea to generally start and finish at the same time each day.

2. Create A Strong Brand Identity

As a small business, you will want to stand out from the crowd so that you can stick in the mind of the consumer, and the best way to do this is with a strong brand identity. You can then have various marketing materials made up and save money on this with the use of a Vistaprint promo code. This could help you to make business cards, promo products, labels, stickers, branded clothing, and anything else which will help to reinforce your brand identity and stand out.

3. Have A Strong Online Presence

No matter what industry you are setting up in, it is important that you have a strong online presence, so people can find out more about your company and buy your products/use your services. You should have a professionally-designed website, presence across the main social media channels, and then make the most of the digital marketing services available to create a strong presence online.

4. Humanize Your Brand

In today’s day and age, it can make a huge difference if you are able to humanize your brand. You will reap the benefits if you make a connection with your target customer. People have been used to dealing with much larger organizations where there is no human contact at all. Therefore, when you can humanize your company, it will help to build relationships, encourage customer retention, and help you to attract new customers. You can do this by including information about yourself on the website, by writing all content in the first person, with handwritten thank you orders and by making customer service a priority area.

It is understandable to see why so many parents are starting businesses that they can run from their own home. This can bring many benefits and rewards to your life, but it can also be challenging as it is very different to going into work each day, so, hopefully, these tips will help you to find success.

SUPPORTING YOUR VENTURE WITH A BUSINESS LINE OF CREDIT

February 19, 2020 by Mandy

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Business can be defined as a person’s occupation to do trade by selling products or services. This entity is owned by the business owner who hires a team of professionals to help him in his business activities to achieve his goal. This team forms a business organization.

Businesses can be a small enterprise or a large empire that can be hereditary too. Business as a source of breadwinning is always preferred because of ownership. It allows a person to set flexible timing, environment, and rules suitable to him. Unlike a job environment, in which everything is pre-settled and there is no room for the suggestions and advice. This is so because of the employer and employee relationship. As far as business is concerned, demand and supply, cost and benefit analysis matter the most. Starting up a business or setting it up in a competitive environment is not an easy task. It takes proper time and energy to plan what products to launch, how to plan its launch and what other new products can a business create for its customers. In business, creating a demanding environment is mandatory to run the business smoothly and successfully. Businesses at every point need finances to run and introduce new things at the right time. Finances can be arranged through loans, mortgages, etc. In modern times, the small business line of credit is so supportive and much needed. It allows the owner to utilize finances whenever needed and in whatever way. It functions like a credit card and payment, transactions and withdrawal work in the same way. It is the perfect solution to have finances whenever they are needed.

Small Business Line of Credit

This is the much needed by any small business starting up. The credit line includes lending money and the interest begins when the money is withdrawn. Once the amount is paid, it is again available to be borrowed for the next time. Only the interest is not available again as the amount a business owner can borrow. Additionally, the lender will set a limit of the amount business owner can borrow at a time. The limitation is set by credit card in the small business line of credit. The essential point here is that in the small business line of credit, there is no collateral set up in case of being defaulter, etc. Moreover, quick payments back to the lenders will set a good credit profile. This will increase more chances of loan approval in the future.

Below are the other ways to finance business ventures:

Bank loans.
Online lending through cabbage and OnDeck.
Business credit cards.
Investors/crowdfunding through Kickstart and Indiegogo.
Business venture capitalists.
Collateral of home (home equity loans).
Microloans ranging up to $50,000.
Grant contests through FedEx, etc in which winner gains $25,000.
Invoice advances.
Pre-order and sales cycles.
Personal assets selling.

Getting the Business Line of credit

Every financer has its requirements to approve before giving the loan. Lending money is a risk as well as an investment; in which the lender has to make sure his profit and all the money back. Doubling of the money is as important for the lender as getting his money back is. Every business owner for the success of his business and approval of loan makes an excellent timeline of investment, beginning of business and everything. Expert and professional planning, however, are not enough. There are unexpected requirements of money for payrolls, technical requirements, unexpected expenses, financial opportunities and contingencies in business are common. A business should be all prepared for these things and having a line of credit in all these cases is necessary. In the line of credit, only interest is paid over the amount borrowed.

Benefits of Business Line of Credit

Easy Withdrawal

This is the first and most attractive feature of the line of credit. As withdrawing amount does not need the approval of the bank or concerned authority every time there is a need for cash.

Re-borrow Feature

As mentioned above, the line of credit can be re-borrowed once it has returned. This means that the amount you borrowed previously and returned is available again to fulfill future debt requirements. This is why it is called short term loans with no hidden strings attached.

Emergency Savor

These are the savior of a business owner who requires finances to fulfill emergency requirements. A sudden business opportunity can be taken through a business line of credit. Otherwise, in terms of loans, the borrower must need to fulfill pre-requirements and conditions first.

Lower Interest Rates

Due to being short term, un-conditional and credit card similarity, the line of credit has low-interest rates. They help in managing the seasonal, surprise cash flow and finance fluctuations. Otherwise, term loans have an annual interest rate of around 20%.

Easy Access

A business line of credit becomes more attractive when there are offered easy access to it. It can be accessed through internet banking, mobile banking, credit cards, and checkbooks.

Types of Line of credit

The other most important point is that the unsecured line of credit and secured line of credit are the two different options of the same thing.

The secured business line of credit is conditional. In this, collateral is of valuable assets, real estate, unpaid invoices, inventory, equipment, etc. collateral moreover is liquidated if the business owner becomes unable to pay or e defaulter. This liquidation is to pay off the balance of the loan or line of credit.
Unsecured business lines of credits are more attractive to business owners and especially beginners. There are no protections, collateral set in case if the borrower becomes unable to pay because of the business downtown or failure. An unsecured line of credit, however, has more interest rates and a low amount of loans as compared to the mentioned above.

Sources of Getting Business Line of Credit

The affordable lines of credit can be taken by:

Fast Capital 360 offers a loan amount of up to $250,000 with a repayment term of six months to two years. Interest rates start from 8%. While the fund is provided in one day mostly.
Fund Box with interest rates until 9%.
blue Vine with required monthly revenue of $10,000
OnDeck with an annual interest rate of 14% while the required time of business is twelve months at least.
Street sheets with an interest rate of 9% and twelve months’ requirement of the business.

Conclusion

Business ideas always require implementation plans to become successful. Among the other implementation plans, the most important is finances. Finances arranged by a business owner are not always enough at the beginning of the business. There are surprise expenses and financial business opportunities along with the pre-planned expenses. The first type of expenses mentioned earlier, however, can be fulfilled through debts, bank loans and lines of credit. The business line of credit is more useful, attractive and beneficial because of the plus points mentioned above. The positive points include easy withdraw of cash, no approval for each withdrawal, low-interest rates, easy access, and re-borrow features, etc. Moreover, the websites offering the best line of credit include FAST CAPITAL 360 which is rated best.