It may come as a surprise to you, but probably not, that brand awareness is a huge deal in the business world. The Big Name companies of the world spend a great deal of money on advertising, sponsorships, and endorsements to become household names. The amount of money that they spend on advertising usually leads to a great return on investment for them.
These Big Name companies get to revel in name recognition, premium price points, consumer loyalty, higher perceived value, and repeat customers. Traditionally speaking a brand is something that you cannot lose. If your business is destroyed in a fire you will still have your brand and will be able to rebuild because of it. So, what is the most cost-effective way to build your brand?
Promotional products are one of the best ways to build your brand, they provide repeated exposure to your brand, cost less than advertising, engage the customer, and are usually appreciated by the consumer (everyone loves free stuff). Keep in mind though that not all promotional products are created equal. In order for a promotional product to be effective it has to have perceived value, be useful, and functional.
An important note though, a cheap promotional product can do more harm to your brand than good, so do not hesitate to spend a few extra dollars.
Why use a Custom USB Flash Drive as a promotional product.
Customized USB flash drives are a powerful promotional product. They can be imprinted with your company’s logo or business message and with manufacturing today can come in various form factors that are very stylish. There are so many variations of USB flash drives today, USB keys, bottle openers, credit cards, pens, and standard USB drives.
Despite a USB flash drives small size, they are able to hold a lot of information. The latest ones can off up to 256 GB of storage, although these are more expensive. People today still use USB Flash Drives to share and transfer videos, music, pictures, and much more today. They are a securer way of sharing information without trusting that information to a server.
Every single time your USB get used it will be handled by a customer, or potential customer. It will be passed around and used in many different places and location by many different people. You paid for one USB flash drive (probably a bulk order), but each and every time those flash drives get used you get advertising and the customer will think of you.
Try a USB flash drive as a promotional product
Purchasining custom USB flash drives is not as expensive as it once was. It is actually rather simple to do today and provides great brand recognition. Considering that people still use them today and their low cost they are a great way to get your brand image out there and gain some good recognition.