When it comes to marketing, we all know that email marketing is one of the most popular. Not only is it engaging, fun and informative but it can be created to genuinely focus on your products and services and bring clients back to your website time and again. If you’re just starting out in the email marketing world, here are five emails every marketer should send.
The Welcome Email
The welcome email is one of the most important you will ever write to a prospective client or customer. It needs to be fun, chatty, engaging and makes the person want to take the next step to subscribe or go to your website to purchase an item or service.
Regular Newsletters
These will help keep your customer base engaged with your business. They can be fun and engaging as well, using small blurbs of text to not be overly wordy. People want newsletters with small chunks of easy to read, informative text that gets them up to date on what they want.
Updates To Existing Clients
Letting current customers know what’s going on with your business is one of the most important ways you will make and keep revenue coming into your business. Current customers will want to know when you have new products or services available.
Testimonials
Make sure to check before using client testimonials and share these periodically either as part of a newsletter or as a standalone email to remind new and existing clients of your great products and services.
Surveys
Survey emails are a great way to measure the benefit of your company and how well you’re performing according to your customer base. Offer up a small prize for sharing insight, such as a coupon for a percentage off their next purchase or the like.
There you have five emails every email marketer needs to send to create a great marketing campaign and ensure you get and retain customers for years to come.
